Trace

Identity Refresh
& Creative Platform

Trace is a Vermont-based blockchain-enabled soil-to-shelf tracking solution for the entire hemp industry. Trace’s mobile app is used to declare lots, submit & receive test results, transfer lots to extractors and distributors, and move product from soil to shelf in the state’s supply chain. Trace was specifically designed and tested by participants in the hemp supply chain to compliment rather than conflict with their normal business processes.

Trace is a Vermont-based blockchain-enabled soil-to-shelf tracking solution for the entire hemp industry. Trace’s mobile app is used to declare lots, submit & receive test results, transfer lots to extractors and distributors, and move product from soil to shelf in the state’s supply chain. Trace was specifically designed and tested by participants in the hemp supply chain to compliment rather than conflict with their normal business processes.

Agency:
Solidarity of Unbridled Labour

Creative Director:
John Siddle

Role:
Designer

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Custom logotype to better reflect the organization's evolved tone-of-voice.

Custom logotype to better reflect the organization's evolved tone-of-voice.

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A system of icons designed to represent broader benefits & technical aspects of Trace's platform. 

A system of icons designed to represent broader benefits & technical aspects of Trace's platform. 

Clockwise from top-left: Tracing & Tracking, Shared Knowledge, Access & Verification, Amplify Opportunity

Clockwise from top-left: Tracing & Tracking, Shared Knowledge, Access & Verification, Amplify Opportunity

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Love Letters
hello@mikeylavi.com

Love Letters
hello@mikeylavi.com